Indian network 92.7 Big FM has signed up as the exclusive radio partner for 'Paddy Fields' - India's first Folk and Fusion Music festival.
The event is set to take place on October 15 and 16 in Mumbai.
The line-up of participating artists includes The Colonial Cousins, Mame Khan, Gangadhar & Tulika, Papon, Chaar Yaar, Dhruv Voyage, The Nooran Sisters, and Salim & Sulaiman.
Ahead of the festival, these artists will perform unplugged versions of their songs as well as retro Bollywood songs on Big FM’s breakfast and evening shows in Mumbai.
On the exclusive association with Paddy Fields, a RBNL spokesperson said: "It is a wonderful initiative to bring together both, emerging and renowned music artists on one platform, and promote India's rich culture of Folk and Fusion music. We aim to leverage our expansive reach to provide the music festival its much deserved attention from our listeners."
