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    Indian station Indigo 91.9 FM, Bangalore, recently hosted the second edition of its Indigo On Campus initiative.

    The activity is a way to interact with the youth and broadcast live from the city’s best campuses like BIT, BMSCE, REVA and CMRIT from a mobile studio.

    The four-day interaction with students included activities like a talent show, special giveaways, pop quizzes and scavenger hunts. 

    Listeners were treated to fresh on-airtalent as students from various schools and colleges took over the airwaves with music, beatboxing and more.

    Students were also given an opportunity to present an innovative idea that would change the world; the best idea would be selected and rewarded with cash prizes.

     Sugreev, a student from one of the colleges, remarked: “This is so much fun. We got to spend so much of time with our favourite RJs, a much needed break from all the serious studies we do.”

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    Indian network Big FM’s presenter MJ Sujita was honoured as the Best Radio Jockey in Guwahati by at the first edition of Maya Media awards.

    Guwahati is the capital of the north-eastern state of Assam.

    The awards recognise the achievements of people who bring laurels to the society at large.

    The award was presented to by the Vice Chancellor of Assam Agriculture University, Kamal Malla Buzarbaruah in presence of Governor of Assam, Banwarilal Puruhit and other dignitaries of the state.

    Sujita hosts the woman magazine show, 'Duporor Rodali' on weekday afternoons.

    On Sundays, she presents 'Axomor Xuodi Maat' from 9 am to 11 am, covering Assamese culture, rituals and traditions.  From 7 pm to 9 pm, she focuses on Assamese mobile theatre in her show, 'Green Room'

    Speaking on the achievement, Sujita said: "It is a surreal experience to be bestowed with this award and receive such overwhelming love from the people of Guwahati."

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    India’s Radio City 91.1FM has announced the expansion of its digital platform with the launch of Radio City Punjabi.

    The web radio station was launched by Punjabi singer Guru Randhawa along with RJ Yuvi, RJ Harshit and RJ Rohit Vir.

    Radio City Punjabi is the 47th web radio station to be launched by the network and features a blend of up-tempo, dance and pop music by popular Punjabi singers Diljit Dosanjh, Hardy Sandhu, Juggy D, Baadshah and Indeep Bakshi.

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    ChyronHego, a products, services, and solutions provider for the broadcast and sports industries, displayed its Visual Radio at the recently concluded Broadcast India show.

    The 27th edition of the annual show was held from October12 to 14 at Mumbai.

    The three-day trade fair witnessed the leading participants from across the globe present a wide array of products and technologies for the broadcast, television, film, audio and radio industry.

    ChyronHego's Visual Radio is a tool that enriches audio content with synced video to transform a radio broadcast into an entertaining and compelling visual show.

    The solution allows radio stations to take their shows to the next level by giving the audience the chance to experience unique radio moments as they happen and turn listeners into viewers.

    Visual Radio is a fully automated software solution that automatically switches cameras and plays graphics by analysing audio signals and XML data from a radio station's automation system.

    It mimics a real director, combining automatic camera switching, dynamic digital video effects (DVE), and graphic overlays with real-time XML updates and audio control.

    Designed for web, mobile, and TV platforms, Visual Radio is an add-on to a station's current radio production system and does not require extra staff.

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    Indian network Radio City has announced a social awareness drive to highlight the importance of celebrating a smoke free Diwali.

    Radio City ke Patakhe (Firecrackers of Radio City) is a national on-air activity, where listeners can request for bursting firecrackers on the station during the Diwali week and celebrate a pollution free Diwali.

    The initiative was launched with an ad film created by Scarecrow.

    The network has also pledged its support to the underprivileged by initiating a crowd funding campaign 'Diwali Ek Rupaye Wali', in association with the NGO, Ketto.

    The network has urged every Mumbaikar to contribute one rupee to share the happiness and help brighten the festivities for the needy.

    The campaign strives on fulfilling dreams of five people - Gauri, Shahbaz Khan, Tabrez Khwaja, Rajan Nair and Ravi Kumar, where one wants to build shelter for kids in Kamathipura, one wants to conduct workshops for Dharavi kids,  one wants to provide free ambulance service to one wanting to buy a DSLR to teach photography to kids in the hospital.

    The activity allows every listener to make a difference by donating just one rupee by clicking on

    The star of India's official entry to the Oscars - NewtonRajkumar Rao, says: "I believe that the festival of Diwali is about sharing happiness with everyone in the community especially with the less fortunate. I personally support the cause and urge everyone to contribute a minimum of  Rs. 1, like I did, because your 1 rupee can make a difference to light up faces and dreams of Mumbaikars."

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    Last week, after a Swiss couple was harassed and brutally attacked by a group of men at Fatehpur Sikri near Agra – the site of the famous Taj Mahal in India, Radio Mirchi 98.3 FM ran a campaign to draw attention to the problem of safety for tourists.

    Quentin Jeremy Clerc, 24, fractured his skull and suffered nerve damage while his girlfriend Marie Droz, 24, was left with a fractured arm in the attack.

    Clerc told investigators that after visiting the Taj Mahal, they visited Fatehpur Sikri, where they were followed by four young men for an hour who teased them, tried to engage them in a conversation, blocked their way and forcibly took selfies with Droz. When Clerc tried to intervene, he was hit repeatedly with a stick until he fell to the ground. Droz too was attacked brutally, while bystanders allegedly made videos of the couple on their mobile phones. 

    The channel ran a 48-second jingle under the campaign #MatAaoIndia (Don’t visit India), which was a satirical spin on the government’s official tourism slogan of ‘Incredible India’.

    The words of the campaign are:

    Dil dekho, Taj dekho, (See the hearts, see the Taj)

    Mughlon ka ye bagh dekho, India ka ye itihaas dekho,(See the gardens of the Mughals and the history of India)

    Atithi ka saaman dekho, khush hote mehman dekho, (See the respect we have for guests, see the happy smiles on their faces)

    Yeh pehle tha, ab…(That was then. And now…)

    Goa ka samundar dekho, touriston ko tang dekho, (See the sea at Goa, and the tourists being harassed)

    Mehmaan apna Russian dekho, uska molestation dekho, (See your Russian guest, and her molestation too)

    Fatehpur ki shaan dekho, couples hue pareshan dekho, (See the splendour of Fatehpur, and the couples being troubled there)

    Pyaar ka samman dekho, naye Bharat ki shaan dekho, (See the respect we have for love, see the splendour of new India)

    Maut ka moral kaam dekho, atithi ka apmaan dekho (See the morality of death, see the way we insult guests)

    India aana aapki sehat ke liye haanikarak hai, (Coming to India is injurious to health)

    Atithi devo nahi #MatAaoIndia. (Guests are not gods. Do not come to India)

    As soon as the station’s vice president and regional programming head Akash Banerjee tweeted the promo on Thursday night, he was trolled by ‘nationalist’ Twitter handles, accusing him of spearheading an “anti-India campaign”. Complaints were lodged with the Information and Broadcasting ministry and the Advertising Standards Council of India (ASCI) and demands were made to sack Banerjee or be prepared for a boycott of the radio station.

    Soon, the station dropped the campaign and issued an apology.

    Earlier this year, the radio station had also scrapped its popular ‘Mitron’ segment, which satirised Prime Minister Narendra Modi.

    While tourism minister K J Alphons has claimed that the “stories” of India being unsafe for foreign tourists are “exaggerated”, a reply to a Right To Information (RTI) application filed by a local activist claimed that 245 foreigners have died in Goa in the last 12 years.

    In 2015, 365 crimes against foreigners in India were registered, of which 271 were against tourists.

    There has also been a decline in the number of foreign visitors to Taj Mahal in Agra from 790,000 in 2012, to 636,000 in 2015. 

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    India’s international station Radio Indigo is celebrating the birth of the state of Karnataka with special programming for the occasion.

    Indigo, which broadcasts from Bengaluru - the capital of the Karnataka, is paying tributes to iconic brands and personalities that have put Karnataka on the global map on October 31 and November 1.

    Some of the personalities include film and theatre actress Arundhati Nag, Cricketer Veda Krishnamurthy and co-founder of Taxi4sure Aprameya Radhakrsihnan

    The station is featuring a series of special programs and interviews with these personalities.

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  • 11/01/17--08:24: Junior Rockstars on Big FM
  • Indian network Big FM is launching Junior Rockstars - a new activity to promote the thought that every child is a rockstar, to mark Children’s Day.

    The station has joined hands with Mount Litera School International to help its kids record a song with a professional percussionist-composer and will also release a special video on its digital platform featuring these kids.

    Commencing on November 8, the activity will be on-air till November 20.

    The percussionist-composer will mentor and encourage kids to record a song in their own style by creating natural sounds using everyday objects like lunch boxes, compass boxes, pencils and toys.

    During the activity, the network will also hold on-air contests where presenters will play certain sounds and ask listeners to guess which instrument or object is used to make that sound. 

    It will also appeal to children to donate their books, stationery and other essentials to underprivileged kids.

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    Harrish M Bhatia, CEO of MY FM, India is being elevated and brought back to the parent company DB group’s core business of print media as President, with effect from November 2.


    Bhatia joined MY FM in October 2001 and prior to moving to the radio division of the group he spent around six years in print business where he was head of the Rajasthan Unit.

    He led MY FM to reach breakeven within a period of three years and today the network claims the highest EBITDA margins and is the leading radio player in retail markets across seven states with 30 stations.

    Rahul Namjoshi, who was earlier the Corporate Sales Head, has been elevated as Business Head, MY FM.

    Namjoshi joined the organization in March'07 and held the role of Regional Head Gujarat and Cluster Head - NCR till 2012. In 2012 he moved into the role of National Corporate Sales Head and has been also handling the client solutions team and the states of Maharashtra and Gujarat.

    Pawan Agarwal, Deputy Managing Director, DB Corp said: “Rahul has been with us since 2007, his strong understanding of the radio business both at the retail and corporate level made him the obvious choice for us, I am sure MY FM will achieve new heights under his leadership.”

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    Qatar’s Minister of Culture and Sports Salah bin Ghanem Al Ali launched four new private radio stations for expat Indians in the country last week.

    Indians make up the largest expatriate group in the country and these are the first radio stations from the sub-continent to be aired from Qatar.

    Two of these stations, Malayalam 98.6 FM and Suno 91.7 FM will be airing programmes in Malayalam - which is spoken in the southern Indian state of Kerala.

    The other two stations, Radio Olive 106.3 FM and One FM Radio 89.6 FM are in Hindi.

    98.6 FM will broadcast between 5am and 11pm and will air music programmes, current affairs and talk shows, while Radio Suno 91.7 FM, another Malayalam radio service, promises on its website that “Malayalis in Qatar will never miss their home town as it brings love from God's own country.” 

    Radio Olive and One FM – the Hindi stations, promise Bollywood songs and latest gossip to their listeners.   

    There are plans to launch more radio channels in the country in other languages such as English, French, Spanish and Filipino.

    Sheikhah Najla Al Thani, Director of Broadcasting Licensing Department at the Ministry, said the new channels will help these communities to know more Qatari news, culture and tradition and incorporate more in the local society.

    Indian Ambassador to Qatar, P Kumaran, said that the new radio channels will help people understand each other and promote creative diversity in the country.

    Speaking on the sidelines of the event, al-Ali said the coming phase will see the launch of new radio stations for other expatriate groups to reflect media freedom in Qatar, stressing that these channels are “completely independent in their content and directions”. He also stressed that Qatar is one of the easiest places to obtain such licences even in terms of fees, which are “very low and don’t hinder those interested in radio investment.”

    He said there are several requests to launch new radio stations and these are currently being reviewed as there are not enough radio frequencies at the moment for the stations applied for, but there will be new technical solutions by 2018.

    He also spoke of co-ordination between Es’hailSat — the Qatar Satellite Company and different state institutions to support the private sector and launch new stations.

    Photo: Facebook

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    India’s 94.3 Radio One, a brand owned by Next Mediaworks has been adjudged ‘India’s most attractive Media – Radio Brand 2017-18’ in a study conducted by TRA Research titled ‘Most Attractive Brand Report’.

    The research was conducted across 16 cities and 10,000 brands across categories. 

    Radio One has stations in Mumbai, Delhi, Bangalore, Pune, Kolkata, Chennai and Ahmedabad.

    Sachin Bhosle, Research Director, TRA said: “We do this study annually covering all brand categories in India where in ‘attractiveness of a brand’ is measured across 36 different attributes based on 12 demeanours of the brand.  The foundation attributes where Radio one has done exceptionally well are the emotional appeal, the rational appeal and more so in the ‘communication appeal and the ‘aspiration appeal’ parameters.  The study uses an ‘un-aided’ response methodology for each of the 36 attributes and Radio One has been recalled several times in these attributes thereby making it No 1 in the Media-Radio brand category. Radio One is also ranked 531 in the top 1000 brands in the country across categories.”

    Vineet Singh Hukmani, MD & CEO, Radio One said: “Our DNA of being highly differentiated and catering to the ‘upscale aspiration’ space has definitely helped us garner these scores in the research.”

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    UNICEF India, in partnership with All India Radio (AIR) and the Association of Radio Operators of India (AROI), hosted the second edition of the Radio4Child awards in Mumbai on Friday.

    The awards recognize creative and innovative programming on the issue of Routine Immunization and ‘End Violence’ against women and children. 

    Immunization is one of the most cost-effective public health interventions that currently averts an estimated two to three million deaths globally every year.  India has one of the largest immunization programmes in the world, in terms of the number of beneficiaries, geographical coverage and quantities of vaccine used, with nearly 26 million newborn babies targeted for immunization each year. Over 9 million immunization sessions are held every year across the country. However, despite this extensive coverage, only 65 percent of the children in India receive all vaccines during the first year of their life. 

    UNICEF, AIR and AROI have been conducting capacity building workshops for Private FM as well as All India Radio journalists since 2014 to help them integrate meaningful, appealing radio jingles and talk shows on the critical messages of child health, Routine Immunization and End Violence. 

    The awards received entries from 120 presenters across radio stations in six categories - Best PSA, Best Jingle,  Best RJ link,  Best Creative Campaign,  Mission Indradhanush Best Radio Spot Award and Best Message Clarity Award. 

    The occasion was graced by UNICEF Celebrity Advocate Madhuri Dixit, AIR OSD Rajeev Kumar Shukla, K G Suresh, Director General, Indian Institute of Mass Communication, Neeraj Aggarwal, ADG Vividh Bharti, Mumbai, Anuradha Prasad, President, AROI. 

    "Radio as a medium has a far-reaching impact on a wide and diversified audience.  I am delighted to present these awards to the brightest minds in radio who are passionately contributing in creating awareness about the benefits of immunization in various communities," Madhuri Dixit said. "As an UNICEF Advocate, I would like to reiterate how all children, no matter where they live or their circumstances, have the right to survive and to thrive – and we each have the responsibility to help them realize that right," she added.

    She lauded the efforts by Radio Jockeys and producers in creating awareness on child health issue and making the larger public, especially the most vulnerable, aware of their rights.

    AIR’s Shukla said: "As a public broadcaster, we have a responsibility towards social commitment. In this regard, AIR has always been at the forefront of developing and broadcasting programmes that are relevant to the all round development of its audience. Radio4Child awards is a commendable initiative that fosters healthy competition in public interest."   

    Here is the complete list of winners:


    Shalini Mittal AIR Delhi for KAALA TIKA NAZAR


    BEST PSA on EndViolence-AIR 

    Yunus Khan AIR Mumbai for JADOO  



    Gour & RJ KP from Siksha O Anusandhan Community Radio Bhubaneswar Odisha for RAP



    Umesh Mehta AIR Mumbai for JAMOORA



    Sanjay Goswami, AIR Gauwahati , Assam for CHILD 



    Namrata Phalke AIR Aurangabad,Maharashtra for DARKNET



    A.K. Tiwari, AIR  Purnea, Bihar for BADHTEY KADAM-ANM PUSHPA



    Apeejay Satya University, Sohna Haryana for CYBER ABUSE-STOP IT!



    Radio City Delhi for KILKAARIYAN


    BEST PSA on EndViolence-FM

    RJ Sangram and Manash, Radio Choklate Bhubaneswar Odisha for BISWAS



    Anshu Priya Radio Dhoom, Jamshedpur for LAGAAVELU



    Chuppi Todo - RJ Subhash Krishna Radio Mirchi, Patna, Bihar



    RJ Rocky & Abbas Red FM Delhi for TIMECHECK 



    RJ Animesh My FM Raipur, Chhatisgarh  for AWAAZEIN



    RJ Mandy Red FM Gauwahati, Assam for DISTRICT IMMUNIZATION



    RJ Sangram, Radio Choklate, Bhubaneswar, Odisha for JKR FACEBOOK

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    All India Radio (AIR) is planning to introduce its services on Amazon’s Echo Dot speakers in the next three to six months.

    This was announced by AIR’s Director General Fayyaz Sheheryar on Saturday at a seminar on the occasion of Public Service Broadcasting Day and celebration of the 20th anniversary of public broadcasting agency Prasar Bharati.

    Amazon Echo is a brand of smart speakers developed by, which connect to its voice-controlled intelligent personal service Alexa.

    Sheheryar also said that AIR is planning to introduce HD radio that will enable listeners to opt for programmes in digital format. 

    He added that AIR is currently working to provide access to Virtual Private Network (VPN), which will provide seamless broadcasting service to any part of the country.

    The official website of the AIR is also being refreshed to incorporate all stations across the ocuntry. Its mobile app will also be refreshed to incorporate over 20 live streaming channels including HD radio channels.

    “AIR, in keeping with modern trends in the broadcasters of repute, is serving its effective tools of radio plus the social media platform which has an amazing following and a quick public response speciality that attracts Indians, Indians abroad and non-Indians with a deep interest in Indian affairs,” he said.

    Photo: Amazon

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    India's romantic radio station, Ishq 104.8 FM, has launched launch a new show 'Calling Karan', hosted by Bollywood director Karan Johar.

    The two-hour show will air thrice a day from Monday to Friday, with the first airing at 8 pm and repeats at 10 am and 4 pm.

    It will serve as a platform for listeners seeking advice on love and relationships.

    Johar will draw inspiration from his own life's experiences and give listeners some straight up advice on love and relationships, interspersed with celebrity call-ins and interesting trivia.

    Bringing in an element of his famous television chat show, the closing segment will feature a rapid-fire round, where Johar will respond to quick questions by the listeners.

    Shivangini Jajoria, National Head, Operations, Ishq 104.8 FM said: "From launching Gaydio – India's first LGBTQ show on mainstream radio to sending people to Paris on Valentine's Day to propose on Eiffel Tower, Ishq is trying to redefine the radio landscape. Thrilled with the fantastic response we have received from our listeners so far, we are happy to offer yet another unique show, hosted by Bollywood's most quintessential romantic filmmaker."

    Johar said: "Excited to have formally launched my first ever show on radio. Calling Karan will be your one stop advice shop for relationships and matters of the heart. I am your new BFF on radio.”

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    India’s 94.3 Radio One is commemorating 35 years of the legendary album Thriller by Michael Jackson

    The initiative will run through the month of and it will peak on November 30, the day one of the highest selling albums in the world completes its 35 years.

    The in-house band of the station, called The Radio One Band, has created a special video tribute to mark the occasion.

    Anil Machado, Chief Officer Content & Talent, Radio One said: “The unique and exclusive content that we have planned around #Thriller35Years is divided into audio contributions from 2 sets of celebrities that have spoken only to Radio One for this commemoration.  The first set are celebrities that have worked directly or interacted with Michael Jackson.  These are his sister and brother Janet and Jermaine Jackson. Jennifer Batten his guitar player on all 3 tours.  Larry Williams who arranged and played on a few tracks on the Thriller album. Herbie Herbert, MJ’s tour manager. Fred Mandel who played live with him and was present when Freddie mercury and MJ did a song together and Sheryl crow who was a backup singer with MJ before her solo career made her a star. The second set of celebrities who have spoken exclusively for this initiative are people who are inspired by his genius on that album. They are Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Kabir bedi, Kalki Koechlin, Parineeti Chopra,  Tiger and Jackie Shroff, Ayushman Khurana and Monica Dogra. The special content day also includes  song remixes from the Thriller album, and Michael Jackson’s last recorded interviews. We have also invited kids in all our cities to come and perform songs from Thriller as part of this campaign.”

    Vineet Singh Hukmani, MD & CEO of Radio One said: “Being India’s only international radio network, we owe it to our listeners to create regular bridges of assimilation with all that happens globally across our audience interest areas.” 

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    Indian network Radio City 91.1FM has announced beta launch of Video City - a platform that allows listeners to consume FM in a video format.

    The company says this innovation aims to transform radio from being a listener-only medium to an experiential digital multimedia platform by giving a sneak peek into the radio studio.

    Video City allows listeners to watch Radio City 91.1FM content and catch LIVE action from the studio on-the-go and on a device of their choice.

    It will offer a customized programming bouquet consisting of celebrity interviews, viral videos, live studio action, traffic updates, curated playlists and much more, that can be consumed anytime, anywhere.

    Playlists available on the platform will be mood-mapped to ensure that the curated songs are relevant and in sync with the viewer preferences.

    Abraham Thomas, CEO, Radio City said: "Keeping in mind the changing consumer preferences of consuming surround programming, Radio City's Video City will offer the viewers a compelling and visually appealing FM experience like never before along with a sneak peek of RJ's, celebrity visits, Bollywood gossips and trivia. We believe that this will help us seamlessly integrate radio into the digital era. Starting with Mumbai, we plan to take this initiative to other cities as well."

    Photo: Facebook

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    India’s international radio station Indigo 91.9 FM and Chandigarh International Airport have announced a partnership to launch Chandigarh International Airport Radio (CHIAL Radio). 

    It is only the second time that a private radio station has been engaged to play curated music at an Indian airport.

    Entertainment Network India Limited’s Radio Mirchi was the first radio station to tie up with Delhi’s Indira Gandhi International Airport to launch ‘Radio Mirchi T3’ in 2015.

    Through this tie-up, Radio Indigo shall play international music at the airport and in a first, CHIAL Radio shall also have its exclusive presenter who would interact with passengers, announce utility and flight related information in addition to playing their requests.

    CHIAL Radio shall play carefully curated music that is customized to map the mood and the time of the day and shall making flying a great experience.

    Travelers flying in and out of the airport will now be able to listen exclusively to Radio Indigo across all terminals.

    Speaking on the occasion, Satyanaryana Murthy, CEO of Indigo 91.9 FM said: “An international airport like CHIAL truly deserves an international music station. Our offerings have always been niche and we have always endeavored to go beyond being just a terrestrial radio station. We are excited to have CHIAL as the first airport in our RAAS (Radio As a Service).”

    Suneel Dutt CEO, CHIAL said: "90% of the flyers of CHIAL are international tourists. Chandigarh airport is the first airport in non-metro category in India to offer this service. We are happy to associate with Indigo which is a pioneer in international music in the country."

    Photo By ה-זפר - Own work, CC BY-SA 4.0,

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    Indian network Radio City 91.1FM has announced an awareness campaign called 'Vototsav' to emphasize the importance of voting in the upcoming elections in the western state of Gujarat.

    The elections for the state’s Legislative Assembly are set to take place on December 9 and 14.

    Launched in association with the District Election Office, Ahmedabad – the capital of Gujarat, the campaign will drive awareness in the voter community and emphasize the significance of citizen participation in elections.

    Radio City's RJ Harshil is the radio brand ambassador for the activity and has been entrusted with the responsibility of engaging with the voters and encouraging them to exercise their voting rights. 

    The campaign kick-started on November 9 in conjunction with the District Election Office and Gujarat University.

    The launch was attended by over 1,000 enthusiastic participants along with the release of the 'Vototsav Anthem' by Radio City. 

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    Indian network Big FM is back with the fifth season of its singing talent hunt 'Big Golden Voice'.

    The theme for this year’s contest is ‘Folk Recreated’ where will use folk music of India to re-create their original songs and perform it for the listeners.

    The hunt will aim to unearth hidden talent across the country and give Top 10 finalists an opportunity to record their original songs and videos.

    Entries will be invited through digital platforms of the radio network and a dedicated micro-site. 30 singers will be shortlisted from offline and online auditions.

    Listeners will then get the opportunity to select top 10 finalists among these singers. Celebrity judge Anu Malik will help contestants groom their skills to compete in the finale for the title and the winner will get an opportunity to sing an original song composed by him.

    A spokesperson of Big FM said: "In our search for the next singing sensation with the theme - Folk Recreated, we intend to capture the attention of different sets of audience."

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    India’s 94.3 Radio One is launching a content initiative called ‘People United. India United’ to encourage people to focus on the things that make all Indians same and not the things that make them different.

    The initiative will air in January 2018 and is being supported by a number of celebrities including Bollywood stars Aamir Khan, Vidya Balan and Irrfan Khan.

    Anil Machado, Chief Content and Talent officer said: ‘This initiative will encourage people to forget their differences and focus on the common things that they can come together on. The content revolves around people who seem different at first when you look at their background or religion or caste but then  you see that they do things that are common and for the good of the country. So there will be teachers, doctors, scientists of different religions and socio- economic backgrounds but who come together to meet their combined contribution to Indian society.  This sends a strong message of unity and harmony. We will amplify the content to peak on January 2h - India’s Republic Day.”

    The station's in-house band called #TheRadioOneBand has created a special original song and video called ‘ We’re Just People…United ’ to spearhead social media promotion.

    Vineet Singh Hukmani, MD & CEO of 94.3 Radio One said: ‘Our upscale educated audience has the power and spirit to come together and give initiatives like this the wings it needs. We are happy to innovate with a powerful message of unity and harmony in the coming new year.”

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