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    India’s 93.5 Red FM presented a show by comedian Zakir Khan on Friday in Mumbai as a part of its nine-city stand-up comedy tour.

    The tour, organised by the network’s live entertainment vertical – Red LIVE, aims to celebrate humor and the growing popularity of stand-up comedy as a source of entertainment.

    Khan is an Indian stand-up comedian, writer and presenter who rose to popularity in 2012 after winning Comedy Central's India's Best Stand-Up Comedian competition.

    He has also been a part of a news comedy show 'On Air with AIB'.

    Commenting on the association, Nisha Narayanan, COO, 93.5 Red FM says: "These days stand-up comedy is gaining popularity across the country. Zakir Khan is a fast emerging successful artist in the field of stand-up comedy and with this initiative, we aim to grow Red LIVE as a larger platform for entertainment and performing artists that go beyond music."  


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    Indian Minister for Information & Broadcasting M. Venkaiah Naidu said that All India Radio (AIR) as a medium of communication had played a significant role in serving millions during natural disasters.

    The Minister mentioned this while delivering his address at the Akashwani Annual Awards ceremony last week.

    He said that with changing technology, AIR has also reinvented itself through Digital Radio Mondiale, live streaming of services and a mobile app.

    AIR, through its external broadcast in 15 foreign and 12 Indian languages, serves as India’s voice to the outside world.

    The awards have been an annual feature since 1974 when AIR instituted them in the memory of those amongst its staff who laid their lives while waging counter offensive through their broadcasts against forces inimical to the integrity and unity of India.

    The awards include a number of categories of including plays, documentaries, musical production, children’s choral singing and innovative programmes.


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    Indian network Red FM has announced the postponement of its 'Riders Music Festival' due to demonetisation.

    The Indian government demonetised currency notes of Rs.500 and Rs.1000 a fortnight ago in a bid to reduce counterfeiting and cash hoarding, and is in the process of introducing new notes.

    This surprise move has severely affected daily lives and commercial activities across the country and Red FM is the first radio station to admit that this might act as a major hindrance in the success of its event.

    The festival, which was scheduled to take place on December 3 and 4 in Delhi, was pitched as a travelling celebration of a lifestyle which combines the love of bikes and music. 

    It planned to feature live performances by popular artists such as Amit Trivedi, Lucky Ali, Abish Mathew, Kanan Gill, Hari & Sukhmani, Kutle Khan, Voctronica and Local Train.

    Post the currency ban and implications associated with it, organizers felt the current scenario won't do justice to the attendees at the festival.

    According to them, the core objective of the festival was to deliver a platform to listeners to relax, revive and re-ignite energies. However, with the current restrictions in place, attendees will be unable to relish the festival to its true potential.

    Red FM will release the revised dates shortly as it plans to shift it to the early part of 2017.

    Commenting on the announcement, Nisha Narayanan, COO, 93.5 Red FM says: "We were extremely thrilled to announce the first edition of 'Riders Music Festival ' and were looking forward to its commencement. However, looking at the current scenario we felt postponing it will be a wise decision and very fair from both listeners and business standpoint.  Due to demonetisation, businesses across sectors have been impacted. The more organised retail sector which holds a big chunk of radio advertising has also been hit by demonetisation with people spending only on necessities." 


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    Indian billionaire Anil Ambani’s Reliance Broadcast Network Limited (RBNL), which operates 92.7 Big FM across 45 stations in India, has signed definitive and binding agreements with Zee Media Corporation Limited (ZMCL) to sell 49 percent stake in its radio broadcast business.

    Zee is a subsidiary of the Essel Group and its founder is Subhash Chandra.

    The company has 35 channels serving Indian content across India and 169 countries and forayed into radio space recently by acquiring the UAE’s oldest private FM station, Hum 106.2 FM.

    According to Reliance Capital, the deal, which also includes Reliance’s entire general entertainment television channel business, will reduce the company’s debt by $283 million (Rs 19 billion).

    “These transactions form part of Reliance Capital’s stated strategy to reduce leverage and exposure in non-core business of media and entertainment”, the firm said.

    Both these transactions have been approved by the boards of respective companies and are expected to be completed by next year, subject to applicable approvals.

    RBNL had also acquired 14 new stations in the recent auction of Phase III FM licenses.

    Moreover, both the companies - ZMCL and RBNL - would have a call/put option to acquire the remaining 51 per cent shares after the mandatory lock-in provisions of the FM radio station licences expire.

    “We are currently running successfully a bouquet of 11 news and current affair channels and with the addition of 59 radio licenses, we will be reaching out to a much increased audience base and will keep them engaged on different media platforms”, said Rajiv Singh, COO, Zee Media Corporation.


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    The newly launched experience faction of India’s international station Indigo 91.9 FM, TheIndigoXp.com, is inviting registrations for a musical opportunity to experience the Northern Lights in Norway.

    TheIndigoXP is the country’s first digital platform that provides experiences of all things music, fashion, fitness and lifestyle.

    The four day trip will see travel junkies embark on a voyage in January 2017 to snow clad Norwegian mountains as they chase the Northern Lights, travel to a husky farm and spend time in Nordic tents.

    The itinerary also includes a musical concert under the Norwegian night sky.

    Limited tickets for this chase to the Aurora are available on the portal till December 15.

    Satyanarayana Murthy, CEO, Indigo 91.9, said: “Over the past decade, Indigo has reflected the music sensibilities of the fun, young, Bangalore and Goa and has become an aspirational music brand. The millennials who form bulk of our audience are seeking Experiences. So, we decided to engage beyond the terrestrial medium and provide them with unique musical experiences that are truly differentiated. Hence, through theIndigoXP.com, for the first time ever, we will be taking a group of travel enthusiasts on a musical journey to the Northern Lights where they get to live under the northern lights and have a band perform for them exclusively right under the Norwegian sky. This is the first of many such experiences as we are in the process of curating exclusive musical itineraries filled with unique experiences for our audiences."


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    Indian network Red FM is attempting to unite neighbourhoods in Bengaluru on one common platform through its latest initiative titled 'D se Disha D se Digital'.

    On air from November 28, the campaign strives to connect residents across a verified Facebook group and help them raise concerns against issues ailing their respective localities.

    According to the network, it is acting as a catalyst in gathering localities on a single forum and in turn drawing the attention of various authorities, municipal bodies, hospitals and fire brigades to urge them to join the group, and help keep a check on the well-being of the locality.

    Popular presenter Disha Oberoi is listing the many advantages of going digital together, and calling for listeners’ support in creating this unique group to unite everyone from that particular locality.

    As a reward for their digital social service, the station is giving away 100 smartphones to the localities or people who have gone that extra mile to round up people on the group and acquired attention from government authorities.

    RED FM COO, South, B. Surendar says: “Bengaluru is widely considered to be the digital capital of India . We are trying to empower Bengalureans by highlighting the enormous improvement that can be brought about to their respective localities if they unite on the digital platform.”


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    Indian network Radio City has strengthened its presence in the northern state of Rajasthan by launching four more stations in Ajmer, Udaipur, Kota and Bikaner. 

    Radio City, a part of Music Broadcast Limited, is a subsidiary of Jagran Prakashan Ltd.

    Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions.

    Radio City recently launched a station in Kanpur in Uttar Pradesh - the country’s most populous state, and will be launching Patiala, Patna, Jamshedpur, Nasik, Kolhapur and Madurai soon. 

    The station launch in Udaipur saw a grand and a royal procession from the Radio City office to the Maharaja palace to seek his blessings.

    Popular features like Love Guru, Babbar Sher and Kal Bhi Aaj Bhi were introduced on air by Bollywood heartthrob Hrithik Roshan.

    Commenting on the launch, Abraham Thomas, CEO, Music Broadcast Limited, said: "With launch of our four new stations in the key markets of Rajasthan, we are excited to become a strong radio network, covering five cities in the state now. We want to give our listeners the best of localized content and entertainment."

    “I believe Radio City's attempt to provide maximum music in the state will win many hearts as it has across the nation,"said Roshan.


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    Indian network Radio City announced the launch of its station in Patiala, the royal city of Punjab.

    Popular Punjabi pop artist Daler Mehndi introduced the network’s offerings which promise to focus on content that carries local appeal, blending Punjabi Bhangra music with Punjabi versions of its popular shows like 'Love Guru'.

    Radio City, a part of Music Broadcast Limited, is a subsidiary of Jagran Prakashan Ltd.

    Music Broadcast Limited currently has 39 stations, including 11 newly acquired stations in Phase III auctions.

    Radio City just launched four new stations in Rajasthan and one in Kanpur in the state of Uttar Pradesh.

    Commenting on the launch, Abraham Thomas, CEO, Music Broadcast Limited said: "With each new city that we enter, we promise to give our listeners the best of localized and customized content and with this launch, we are elated to introduce Love Guru in Punjabi for our listeners in Punjab.”

    “There are very few brands who understand the essence of good music and the mindset of a listener. Radio City does both, and I welcome them to Patiala with open arms,” said Daler Mehndi at the launch.


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    Indian network Big FM has launched Studio927, a show where contemporary artists perform a rendition of their favorite retro songs by creating finished mash-ups.

    The show aims to recreate the magic of evergreen songs by syncing with all age groups.

    The one hour show airs across the network’s 36 Hindi pseaking markets from 8 am to 9 am and from 5 pm to 6 pm, Monday to Saturday.

    On Sunday, a weekly roundup of the show airs from 6 pm to 7 pm.

    It features sees contemporary singers such as Jubin Nautiyal, Shibani Kashyap, Jonita Gandhi, Kavita Seth and Shalmali Kholgae.

    It also talks about the trivia behind the making of the song and gives listeners a chance to participate in on air contests.

    A spokesperson from 92.7 BIG FM said: “At a time when we are refreshing across markets, we strategically decided to come up with an offering that everyone can connect with irrespective of their age.”


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    Indigo Live, the events faction of India’s international music station Indigo 91.9 FM, is all set to host the country's first ever edition of Beer Mile bringing together beer lovers and endorphin junkies in a national league format.

    The event will be organized in Bangalore on January 15 and will be part of a festival comprising of music, games, beer and food.

    The basic Beer Mile format requires a participant to drink a pint of beer, run a quarter mile, then repeat the process three more times to complete a mile. 

    However, for this edition of Beer Mile India, participants can partake in either of three formats - The Full Beer Mile for those who would like a serious challenge, The Half Beer Mile for half the mile but double the fun and The Team Run for those who would like to split their beers and spoils.

    Indigo 91.9 will also host music performances by well known bands and artists during the event.

     


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    Indian network Radio City’s online platform Planetradiocity.com is offering its listeners a chance to celebrate the New Year with a four-day music festival.

    The second edition of Halcyon 2016 on Radio City dance will air from December 28 to 31, featuring artists from across the world.

    These include SBBRN, Dillon Francis, Chris Lake, Martin Garrix, Afrojack, DJ Snake, Tiesto, Calvin Harris and many more.

     To listen, log on to Planetradiocity.com.


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    Opinion piece by M. Balakrishnan Menon 

     

    In social sector communication studies, Radio and Public Service Broadcasting has always been worthy of public auditing and reassessments in terms of relevance and social benefit, considering the huge public funding involved.

    Today, radio is at a cross roads as we face a similar challenge about the sustainability of commercial radio with a profusion of filmy talk on the airwaves.

    While the less dependable electromagnetic AM/FM transmissions are being turned off in favour of digital solutions, we need to make some fundamental decisions about what radio is and how do we want to continue using it.

    The venerable, once magical medium is now taken for granted. Perhaps in order to grow relevant, we need to redefine and mark up the target by deconstructing the way we approach programming basics.

    One way could be to drop the prejudice of ‘broadcasting’ and think about the medium with a contemporary perspective.

    The idea of addressing ‘millions of our fellow men simultaneously’ may have lost its relevance today with a saturation of information outlets and changed consumption patterns.

    Recent experiences around the world where table top tiny community radio stations are grabbing listeners while centrally funded mammoth networks grope for audiences in the fear of losing government funding, the stage is set for dismantling the very grooves that shaped our understanding of the medium.

    Once radio was called a medium of democracy as it used less intensive and inexpensive technology but now radio broadcasters around the world have developed complex vertical management structures which are less democratic and more non-interactive.

    Certain experiments we initiated on the AIR network at the local radio station at Manjeri in Kerala may be worth an example.

    Ulkazhcha in Malayalam is a serial magazine for visually impaired. Its positions itself as a programme  ‘wholly produced by the blind as a self-materialisation of their very instinct for survival’.

    As its producer, my strategy was to help voluntary organisations in the area of skilling, retraining and rehabilitating the blind.

    The very radio announcement of ‘collaboration and partnership’ with their organisations/federations etc enthused them. No funding was necessary for software as the very opportunity was an end in itself for the participants.

    So the traditional ‘allotment and expenditure mode’ was discarded.

    Diverse segments were identified ranging from talent display to grievance redressal through intervention.

    Radio’s success in adapting itself to the rise of television lay in the fact that once turned on and

    tuned in, it makes no visual demands on the audience. The unique point of radio is that it is an ‘eyes free’ medium, which enables the listener to conjure his or her own images in ‘the mind’s eye’.

    In a visually orientated world, the visually impaired could explore their creativity by adding content besides the In-house support.

    Soon, listeners started ringing up the producer for latest info and guidance about IT enablers, screen readers and assistive technology etc.

    A partnership with knowledge industry leaders like HumanWare, engaged in empowering people with vision loss was helpful to listeners and some of them could import products like BrailleNoteApex and installed communicator Packages on their mobiles. Some listeners even found suitable matrimonial alliances and shared their joy on air.

    The radio programme was instrumental in getting the local council to offer funds for the establishment of a voice library managed by the Young Forum of the Kerala Federation of the Blind.

    It is apparent that individual stations for specific communities will be the trend in the future. If the positioning of the station itself helps imagine the type of programming it offer, it could make the station more distinctive and acceptable.

    The radio of the future will also be closely knit with streaming new media and web radio.

    In the Internet of Things (IoT), it is possible to connect a person in need led to relevant audio streams, especially assuring the easy mobility of the blind. This build up of capacitating faculties will be the role of radio in disaster management also.

    It may not be fair to foresee all societies with this kind of access, but in such parts of the world, rewired radio may be one of the solutions for bridging the digital divide.

    Radio channels around the world, especially commercial channels in emerging markets which broadcast listeners’ letters, phone chats with presenters, grievances with service providers, legal service matters, coverage of public spaces are likely to be questioned in legal forums.

    The ‘public’ has come to an end and so has broadcasting as we know it today.

     

     M. Balakrishnan Menon heads the All India Radio FM station at Manjeri in Kerala. He has served in various states in the Indian union including a foreign deputation to the United Kingdom to work on the EU India Documentary Initiative on Conflict Resolution project, sponsored by Thomson Foundation. 


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    Indian network Radio City’s web platform PlanetRadiocity.com is all set to welcome 2017 with a tight slap to all those in Bollywood who bored the audience in 2016.

    The station is back with the sixth edition of its annual ‘Slappies’ awards to recognise and felicitates the ‘Best of the Worst’ in Bollywood last year.

    The tagline for this year’s awards is Bore Kiya Toh... Rakh ke De’ (If it bored you, slap it).

    The awards will roll out in two phases – the nominations and the final voting. 

    Listeners can vote for those who they think are most deserving of ‘Slaps’ from nominations across 10 categories.

    This year’s categories include Sardard Movie of the Year (Headache movie of the Year), Actor of the Year, Actress of the Year, Song of the Year, Dialogue of the Year, Debut of the Year, Supporting Actor of the Year, Lifetime Achievement for Worst Song, Director of the Year, Slappies Sequel/ Franchise of the Year.

    Top 5 entries across each category make it to the final list, which will be featured on the ‘Slappies’ microsite, for listeners to vote.

    The winners will be awarded at a grand award night in Mumbai on January 27.

    Listeners can log on to Planetradiocity.com/slappies6 to nominate entries and cast their votes. 


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    Outreach, an Indian social organisation, will honour radio personnel who have delivered excellent services to the broadcasting industry with its Outreach National Radio Award.

    The award will be given at its International Radio Fair 2017, which will be held at Bhubaneswar, Odisha, from February 12 to 14. 

    The fair, which was first organised in 2014, has turned out to be the largest congregation of radio personnel from All India Radio, community radios, private commercial FM stations and listeners from all over India as well as from some other countries.

    The award comprises of six categories, including a 'Lifetime Achievement Award', which will be given to a person who has delivered excellence in the field of radio broadcasting throughout his/her life.

    'Award for Best Use of Radio in Public Service', will honour someone who has used radio for wellness and development of public.

    'Popular Radio Presenter of the Year’ award will be presented to a person who has gained mass popularity while 'Popular Radio Program of the Year’  award will be given to the one who hosts/produces the most popular radio program among the audience.

    ‘Community Radio Station of the Year' will be conferred to the community radio station which has delivered community based content as well as has worked for its development with active local involvement.

    The winners will be selected on the basis of maximum number of nominations and remarks of Jury committee.

    There will be a special 'Radio Listener of the Year'award which will be bestowed to the one who has been a dedicated and active listener throughout his life.

    Anyone can nominate one person each for the above said categories till midnight of January 25, in the official website of Outreach International Radio Fair by visiting www.radiofairindia.com.


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    Indian network 94.3 Radio One has changed its Bangalore station to international format and re-launched in Delhi and Mumbai – where it made the switch five years ago.

    The company has also introduced a new logo and on air elements.  

    According to the network, the decision was taken when it realized that there are 25 million upscale educated Indians in these three who read English newspapers and consume international television and internet in English.

    It is targeting this audience by scaling up its content and allowing a ‘live inter-connect’ with the three cities, giving advertisers a unique opportunity to engage listeners across markets.

    The music playlists have been rejuvenated and the content has been acknowledged exclusively by artists like Bryan Adams, David Guetta, Padmalaxmi, Chris Daughtry and Eric Martin of Mr Big.  

    “We continue to super engage our upscale audience with new content on sports, current affairs, Hollywood, travel, food and other audience interest areas in an intelligent and entertaining manner,” said Anil Machado, Chief Talent and Content Acquisition Officer.

    “Our new network logo combines the creativity of orange with the solidity of blue coupled with white representing the unity of purpose in all three markets,” said Saurabh Sehgal, COO, Operations.

    “We are confident that both listeners and advertisers will see huge value in India’s only international radio network brand,” added Vineet Singh Hukmani, MD and CEO.


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    Indian network 93.5 Red FM’s Mumbai station, in association with Thane Traffic Police, organised TEAM (Traffic Education and Awareness Mission), a week-long road safety mission to educate the citizens of Mumbai about basic traffic sense.

    The event began on January 6 with speeches by renowned dignitaries like DCP Sandeep Palve (Traffic, Thane City), Actor Milind Gunaji, Actor Shekhar Suman, Param Bir Singh (Commissioner of Police, Thane City), RJ Rishi Kapoor and Actor Preeti Jhangiani.

    On January 7, a Women’s Bike Rally was conducted, which was flagged off by RJ Nassar and actress Amrita Rao.  

    January 8 saw the Men’s Bike Rally which was flagged off by RJ JMAN and Actress Shriya Saran.

    On January 10, the “Aao Bachon Tumhe Sikhayein” (Come children, let us teach you) initiative was conducted for about 1200 school children, encouraging them to become responsible citizens.  The session was accompanied by a number of competitions for the children.

     On January 12, the station organised an event to make people aware of basic traffic regulations like giving way to ambulances, wrong side parking, breaking signals and double parking. Station RJs shamed the wrong-doers on air in order to cultivate a strong civic sense in them.


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    Indian network Radio City has launched its 10th station in the state of Maharashtra in Nashik. 

    The station, which broadcasts on 95 FM, was launched by Bollywood star Hrithik Roshan who introduced the station’s shows and presenters to the listeners.

    Marathi diva Sai Tamhankar was also a part of the launch and she took the listeners on a city tour. 

    One of the network’s popular retro shows Kal Bhi Aaj Bhi will now be aired Marathi and the playlist has also been customised for local listeners.

    City currently has 39 stations, including 11 newly acquired stations in Phase III auctions.

    It has recently launched in Kanpur Ajmer, Kota, Udaipur, Patiala, Nashik and Jamshedpur and will be launching in Patna, Bikaner, Kolhapur, and Madurai soon. 

    Commenting on the launch, Abraham Thomas, CEO, Music Broadcast Limited said: “We are all set to spread our wings and take Radio City to newer heights with each station launch of Phase III .We are certain that we will see a great response from Nashik like our other stations in Maharashtra".


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    India’s Radio City 91.1 FM is back with the 4th edition its Freedom Awards - a platform to recognize and reward independent music artists across genres and languages. 

    This theme for this year’s awards is ‘Sounds of the Soil’ which will be an ode to local sounds, heroes, stories and music.

    The first Freedom concert kick starts on January 25 in Bengaluru and features popular Indie bands - Aathma, Kurangan& Saby Singh.  

    It will be followed by five more gigs and a grand finale and awards night on March 22.

    The awards are open to entries from Indian artists across the globe in 11 categories.

    These include Best Hip-Hop / Rap Artist, Best Folk Fusion Artist, Best Pop Artist, Best Rock Artist, Best Metal Artist, Best Electronica Artist, Best Video, Best Album Art, Best Young Indie Artist/Band, Best Indie Collaboration of the year and Indie Genius- Person of the year.

    Musicians can send across their entries starting from February 4 and they will be shortlisted by an eminent jury comprising of industry veterans and experts from the Indie music community.

    The shortlisted entries will later be open for public voting.

    Abraham Thomas, CEO, Music Broadcast Limited (MBL), says: “As we move towards developing unique properties beyond our regular radio broadcast, we are proud to present the fourth edition of ‘Radio City Freedom Awards’. Indie Music is the New Wave in Music that is increasing in popularity and has carved a niche for itself in the mainstream as well, with dedicated channels and events attended by thousands of people. Based on on-ground, on-line and on-air content, RCFA 4.0 is not ONE event but a season long ‘MOVEMENT’. This musical sojourn will cut across the musical heartbeats of the country.”

    Rachna Kanwar– COO – Digital – Jagran, added:  “Each year, we bring something new and interesting to RCFA. And this year, our goal was to celebrate local talent spread across all of India. To celebrate the fourth year of RCFA, we are taking it beyond the awards & covering the lesser known but equally talented parts of our country with the Radio City Freedom concerts.”


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    The DRM Consortium, in collaboration with BECIL, is organising and hosting a high level round table meeting in New Delhi on January 31.

    Its aim is to update and stimulate the interest of key Indian stakeholders in the public phase launch of the project to digitize radio in India, following the successful installation of DRM digital radio transmitters by All India Radio (AIR).

    The aim of the event, ‘DRM: Digital Radio for All – Achieving PM's Dream of Digital India’, is to help the launch of the next phase of the DRM project by incorporating the views of all stakeholders for the successful deployment of all features of DRM digital radio.

    This will ensure that high quality sound, additional services, exciting content and the DRM's extra features are available to enhance and enrich the lives of Indian and overseas listeners.

    M Venkaiah Naidu, Union Minister for Information & Broadcasting, has consented to inaugurate the event.

    DRM is inviting all stakeholder groups involved in the successful launch of digital terrestrial radio in India to attend the event, including several senior officers from the Ministry of Information & Broadcasting, Ministry of Electronics & Information Technology and Ministry of Road Transport & Highways; Telecom Regulatory Authority of India (TRAI); Prasar Bharati (both All India Radio and Doordarshan); private FM broadcasters; radio receiver manufacturers; automobile manufacturers; mobile phone manufacturers; Confederation of Indian Industry (CII); National Disaster Management Authority (NDMA); UNDP; BECIL; and DRM experts.

    In the view of the DRM Consortium's Chairman, Ruxandra Obreja: "The DRM project in India is entering a new phase after the installation of 37 transmitters of which 35 are in medium wave and broadcasting in simulcast or even in pure digital mode. Medium wave is covering over 99% of the population and half are already in the incidence of a digital signal. FM only covers 47% of the Indians. The roll-out of DRM all over India is probably the biggest digital radio project in the world.
    We will support All India Radio and closely work with the Indian industry and all stakeholders in joining the next phase of this project. Now is the time to optimize and enrich the DRM services while the industry steps up its involvement and the listeners get to know and enjoy the fruit of their investment – making Digital India reality."

    For further information contact: projectoffice@drm.org.
     


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    The DRM Consortium, in collaboration with BECIL, hosted a high-level round table meeting in New Delhi on Tuesday.

    The aim of the event was to update and stimulate the interest of key Indian stakeholders in the public phase launch of the project to digitise radio in India, following the successful installation of 35 DRM digital radio transmitters by All India Radio (AIR). 

    The event was inaugurated by M Venkaiah Naidu, Indian Minister for Information & Broadcasting, who congratulated All India Radio and Prasar Bharati on the successful completion of the first phase of the DRM project. 

    "AIR has re-invented itself through its digital transmitters based on the International ITU standard Digital Radio Mondiale, fulfilling the vision of 'digital India' laid out by the Prime Minister".

    Looking to the future, he went on to say: "...this is the time for all stakeholders in India to work together – from public and private Broadcasters to radio and automotive manufacturers to retailers – to make digital radio in India a big national success for the benefit of all Indians, and to turn it into a beacon project."

    The Minister acknowledged that FM was an established analogue technology in India, but he emphasised the need to extend the benefits of the DRM digital radio standard to the FM band.

    All India Radio announced the next two phases of the DRM project, which will utilise all features and benefits of DRM, allowing for the eventual move from simulcast to pure digital.  

    The event was attended by over 120 participants representing several government ministries and agencies; radio receiver manufacturers; automobile manufacturers; private FM broadcasters; the Indian Association of Cellular Manufacturers; the Confederation of Indian Industry (CII); National Disaster Management Authority (NDMA); BECIL; and DRM experts.

    All those present also witnessed various receiver demonstrations and listened to a live DRM broadcast on the latest in-car receiver.


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