- 12/15/18--06:23: 94.3 Radio One India wins Kotler Excellence Award
- 12/19/18--07:49: Radio City’s campaign to donate winter clothing to underprivileged
The DRM Consortium will highlight its recent achievements under the Broadcast Engineering Society (BES) conference and exhibition - BES EXPO 2019 on terrestrial and satellite broadcasting at New Delhi from January 17 to 19.
BES EXPO is rated as the biggest broadcast technology show in India with nearly 300 exhibitors from 25 countries and an estimated 3,000 professionals and decision-makers attending.
The DRM Consortium (www.drm.org) and some of its Indian and international members and partners (including BBC, Communication Systems Inc., Fraunhofer IIS, Gospell Digital Technologies, GeekSynergy, Inntot Technologies, NXP, RFmondial), will present the latest DRM receiver models and solutions as well as letting visitors experience a live DRM transmission for local coverage.
Visitors will be able to learn more about the latest DRM encoder equipment with full CAP compliance able to support the roll out of DRM Emergency Warning Functionality in India.
A three-day conference on the theme "Next Generation Broadcasting in the IT World" will be held in parallel with the exhibition and will include three DRM sessions. One of these will be a panel discussion on the successes and next steps necessary for getting receivers to the population in parallel with the introduction of DRM transmissions in the country.
According to Ruxandra Obreja, DRM Consortium Chairman: "As the DRM digital radio All India Radio roll-out makes India potentially the largest digital radio market in the world, the DRM Consortium is keen to showcase the many benefits of DRM emphasising its local coverage potential. Digital radio DRM is already showing its superiority, as its features and benefits overtake anything the analogue mode can provide. Using the full DRM standard in both AM and FM, all its extra services, is the only way to make it attractive to the Indian listeners, to the whole country engaged on the digital path."
94.3 Radio One India is the first media company in India to win the famed Kotler Excellence Award for excellence in ‘marketing differentiation’.
The awards, named after Prof. Philip Kotler - an American marketing author, consultant, and professor, were developed to recognize genuine mastery in the field of marketing by celebrating exceptional achievements of business professionals.
Kotler is currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and the author of over 60 highy influential marketing books.
The Kotler awards are given out at the World marketing summit (WMS), an independent global organization, headquartered in Toronto, Canada, committed to "Creating a Better World through Marketing" and thereby alleviating poverty. The World Marketing Summit was founded and convened in 2011. The summit has been held earlier in Bangladesh, Malaysia and Japan and was held for the first time in India with the theme ‘Industry 4.0 – Transformative Marketing, Block chain, Ethics and Disruptive Innovation’.
94.3 Radio One India was awarded for excellence in marketing differentiation for its work on clear segmentation and ‘disruptive differentiation’.
Vineet Singh Hukmani MD & CEO 94.3 Radio One India, said: “This award re-affirms our management’s faith in clear segmentation & disruptive differentiation. We are happy to receive this award on behalf of our 6 million strong tribe of upscale listeners in India, that we call ‘International Indians’.”
Indian network Radio City has launched the ‘Ek Kapda Abhiyan’ campaign in the northern city of Lucknow – the capital of Uttar Pradesh, the most populous state in the country.
It aims to spread warmth and extend a hand of support to the underprivileged to fight bitter cold this winter.
The 15-day-long campaign, which was launched on December 10, urges listeners to donate winter clothes, blankets and quilts for those living on the streets who cannot afford to buy winter supplies in the state.
The station has partnered with an NGO in Lucknow to facilitate the distribution of the donated clothes.
The campaign is also being replicated in five other cities - Agra, Bareilly, Kanpur, Gorakhpur and Varanasi.